Back for another round, KITH, footwear legend Ronnie Fieg’s brand and store is teaming up with Coca-Cola for a summer capsule. The look-book portrays a perfect American summer, with picture-perfect “summer loving” nostalgic aesthetics. The co-branded pieces follow the expected red/white/navy colour-way from Coca-Cola, blended with contemporary KITH designs.

The upcoming collection will cater equally for both men and women, with pieces including outerwear, T-shirts, bottoms, footwear and more. For the men’s side you’ll find pieces such as a half-zip rugby, “Enjoy KITH” hoodie, Cherries hoodie, Cherries crewneck, paneled crewneck, Cherries bleecker short, Tilden swim trunk and a wide selection of co-branded tees.

Closing out the collaborative offering is an array of unisex footwear and accessories such as its previously previewed Converse Chuck Taylor All Star 1970, Oakley frogskin prizm sunglasses, Stance “Enjoy KITH” socks, Yeti tundra roadie cooler, caps, chancletas and “Enjoy KITH” beach towel.

The KITH x Coca-Cola capsule collection is slated to launch on August 11 via KITH’s official website in addition to KITH stores. Its men’s selection ranges from $55 to $150 USD while its female pieces will retail between $45 to $165 USD. Finally, unisex footwear and accessories will span from $18 to $200 USD.



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