NOAH has released a sneak preview at what will be available in their brand-new upcoming summer capsule, which is in collaboration with Smokey Bear to raise awareness in regards to climate change.  Smokey Bear is an American advertising mascot created by the Ad Council with artist Albert Staehle, in collaboration with writer and art critic Harold Rosenberg.

Noah’s official statement:

“As climate change continues to affect us on a global scale, we’re making a point to do what we can to bring a bit more mindfulness to how our actions can affect the environment around us. Today, an act of resistance can be as enjoyable as a visit to your local National Park or Forest. In our opinion the best way to understand how important it is to protect our environment is to take a hike, go for a swim, or go camping, and become familiar with the nature around you. If you stand with us and end up wearing one of these pieces, we hope you’ll help spread Smokey’s message as well.”

Now available for purchase on Noah’s official website, the new capsule collection can be checked out above.



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